Small Enough to Shoot Every Bottle.
Harrow & Finch makes eighteen barrels a year — small enough that every label gets hand-numbered and every bottle gets photographed before it ships. The brand already had the Instagram following; it just needed a storefront that looked like the feed people were already following.
This concept replaces a PDF order form with a real shop — product photography up front, an actual cart, and checkout that doesn't feel like an afterthought.